Brand Communications Manager

Location: Europe Flexible

In this role you will tell our brand stories in an inspiring, compelling, and meaningful way.

What You’ll Do for Us:

Lead an integrated approach to the development and implementation of communications plans in coordination with the Marketing team, maximizing brand communications with a variety of stakeholders: government, media, civil society, and communities.

• Develop strong insights-driven, cross-channel brand communication plans for Europe
• Coordinate the implementation of brand communication plans with European countries
• Collaborate and coordinate with the global Brand PR team
• Provide expert input to Marketing and market campaigns/initiatives with Public Affairs, Communications and Sustainability perspective, making sure that our brand messages are in line with our corporate messages, ESG agenda and with our company’s purpose
• Lead, in conjunction with a network of people and functions in European and global teams, the company’s brand communication strategy and implementation with the goal to promote awareness and reputation.

• Coordinate with the other areas of the function and with other functions on KPIs and metrics to measure the success of brand communications and company brand initiatives.

Qualifications & Requirements:

• Relevant experience in Communications, Journalism, ideally in roles involving Marketing, with responsibility for brand communications
• Experiences in Media, Public Policy, Digital or Social Media
• Excellent project and time management skills
• Business, commercial, marketing acumen

• Effective, clear and meticulous writing and storytelling skills with obsessive attention to detail
• Solid experience in providing communication for brands
• Experience in working with other areas, such as Marketing, Sustainability and Public Policy functions
• Collaborative, network- and learning oriented mindset, experience with stakeholder management

• Excellent written, verbal, interpersonal communications skills
• Strong ability to lead consensus and reach negotiated solutions

• Experience in developing strategic communication plans and measuring their impact

• Demonstrated experience in driving agreement within an organization

Travel requirements:

• 30% of travel required in Europe

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.