Disney Store Job Description – Cast Member

Our Vision

“To inspire the imagination of people around the world through innovative and engaging product experiences”

Our Mission

“Magical thoughtful Gifting every day”

The Cast Member reports to a member of the Store Management Team and shows the following attributes:

Passionate & Enthusiastic

Demonstrates enthusiasm and passion for the Disney products, characters and stories engaging Guests to provide them a magical and memorable Disney experience.

Warm & Approachable

Readily available for Guests at all times in a friendly manner, prioritising Guest interaction over tasks. Treats everyone with dignity and respect.

Energetic & Empathetic

Contributes to a high energy environment that provides Guests with a positive, entertaining, fun and dynamic experience. Team Player that helps Guests and Cast Members at all times.

Knowledgeable & Positive

Exhibits great knowledge about Disney products and services and proactively shares ideas and actions that may positively impact the Store, Company and environment.

Confident & Honest

Shows the ability to communicate clearly and effectively when approaching and interacting with Guests of all ages including children. Works in a way that is fair and trustworthy, being open with all who interact with our brand.

Loyal to Brand & Guest

Dedicated to delivering exceptional Guest Service and promoting the Disney Brand.

Overview

The Cast Member engages Guests in magical experiences throughout the Store, delighting them with stories, while providing options of quality, innovative product that meets their needs. They will provide an exceptional Service that will exceed the Guest’s expectations by focusing on the show that they experience to ensure that it is unique and memorable. Maintaining integrity of the brand, whilst adhering to your own grooming guidelines

Primary Responsibilities

Show Sales

• Takes a proactive role in maintaining Disney brand

• Maintains a neat and organised Store, on stage and back stage so that product is clearly represented and available for replenishment.
• Maintains and participates in producing company visual standards to present an outstanding Store environment.
• Ensures that all new product is on stage so that the Guest experiences the most current assortment.
• Assists with stock deliveries and replenishment to agreed standards.
• Participates in markdowns, event set-up and Stage Sets.
• Achieves financial and productivity goals, as agreed with the management team, through appropriate actions and use of Guest service behaviours.
• Sets priorities and manages time effectively and efficiently.
• Welcomes every guest with a smile and makes eye contact with them, accompanying them through the sales process.
• Performs effective till transactions that enhance the Guest perception and observes all relevant SOPs protecting Company assets including cash handling

• Passion for interacting with Guests of all ages.
• Attention to detail and ability to prioritise Guests and tasks.
• Retail/service experience in sales preferred but training will be given.
• Flexibility to work different day/shifts as needed based on availability given
• Ability to assist with store events which maybe scripted or non scripted
• Ability to understand store commercial targets and daily expectations ie talk ups, go with, basket fill.
• Housekeeping to ensure both on stage and back stage the areas are clean and tidy.
• Time management and organisational skills.
• Success in working in a team environment.
• Good communication skills being able to adjust communication to the guest.
• Professional appearance.
• Ability to learn about the product and the franchise.
• Visual merchandising experience (albeit training will be given)
• Cash handling and till work/card transitions (albeit training will be given)
• Discount eligibility checks and integrity

• Promotes Guest loyalty by demonstrating thorough product knowledge and providing exceptional guest service.
• Provides friendly, accurate and efficient service.
• Listens and asks questions to identify and meet Guests’ needs.
• Engages Guests at their level allowing them to become a part of the story.
• Adapts to changing needs of Guests while maintaining a high level of service.
• Learns quickly when facing new obstacles. Uses information to find solutions for Guests and challenges.
• Uses creativity, language, store tools and product to bring stories to life.
• Performs scripted and non-scripted events for Guests in both one-on-one and group settings.
• Follows all safety guidelines.
• Demonstrates awareness of and compliance to Company Policies (including Loss Prevention and Health and Safety Procedures) and local employment laws.
• Ensures integrity of the brand by maintaining Disney Store standards of grooming guidelines and

• Participates in Company sponsored events that integrate the Disney brand into the local community (Volunt’EARs)
• Supports initiatives that give back and have a positive impact on the internal and the external community.
• Processes delivery in a fast and accurate manner following all guidelines and achieving process goals.
• Ensures accuracy when completing Stock Inventory Counts and tasks.

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