Salary - £60k - £70k, dependent on experience
Location - National Cycling Centre in Manchester, Hybrid working
About British Cycling
British Cycling is the national governing body for the sport of cycling in Britain. Our purpose is to lead our sport and inspire our communities, building on the elite success of the Great Britain Cycling Team, growing eight cycling disciplines – from track and cyclo-cross racing to BMX freestyle park – and enabling more people to discover the joys of our brilliant sport.

Our 145,000 members, over 2,000 affiliated clubs, teams and groups, and 12,500 volunteers are at the heart of what we do. In partnership with Welsh Cycling and Scottish Cycling, we govern and develop the sport from the grassroots to international competition.
What will you be doing?
As the Head of Marketing, you will be responsible for creating the organisation’s marketing strategy, delivering campaigns, and building engagement to increase awareness of the sport and drive sales whilst developing brand equity.
This is a senior role in the organisation, key to driving commercial revenue (including membership, commercial partnerships, and event income), as well as increasing and diversifying participation in the sport across the country.
You will have the opportunity to work directly with Olympic medallists, international and national champions and support us in enabling people of all ages, backgrounds and abilities to experience the joys of the sport.
You will develop and manage a diverse marketing team made up of talented individuals leading on brand, content, social, creative and research.
Other responsibilities include:

• Growing and diversifying our audiences, driving the uptake of products and services (e.g. membership) and participation in the sport
• Overseeing digital communications and the delivery of a social media strategy to improve engagement, lead generation and brand recognition
• Maximising consumer reach through media (traditional, digital, PR) and events, enabling the organisation to meet its strategic objectives
• Owning creative partnerships and managing the development of visual content
• Cultivating a consumer-centric mindset, driven by insight and data, across the team and wider organisation
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment

About you
The successful candidate will be able to demonstrate:

• A proven track record of developing marketing strategies, activities, campaigns and building engagement to increase awareness and drive sales
• Development of integrated media and an understanding of how to analyse effective and targeted social media campaigns
• Experience of leading the day-to-day duties and responsibilities of a large team, as well as project managing larger ad hoc projects
• The ability to develop strong relationships across the organisation, enable collaboration, advice sharing and directional leadership
• Budget management experience and proactivity in identifying and acting on commercial opportunities
• A positive attitude and ability to work well under pressure in a busy environment, with excellent time management skills and the ability to prioritise
• Excellent communication and presentation skills
• An understanding of the sport of cycling

What are the perks?

• Competitive Salary
• Cycle to Work Scheme
• 25 days annual leave + bank holidays
• Holiday purchase scheme
• Life Assurance
• Pension

Job Type: Full-time

Salary: £60,000.00-£70,000.00 per year

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