Join our Marketing Team as Digital Marketing Executive. This role is a remote position with the requirement to attend our Dumfries office on occasion.
As our Digital Marketing Executive you will be reporting to the UK Commercial Director with a dotted line into the Covetrus Channel Brands Development (CCBD) Regional Lead, you will be involved in the creation and communication of marketing tools and resources across a variety of disciplines and topics. You will be responsible for assisting the UK Commercial team and Product Managers in building the Covetrus brand presence facilitated through digital communications.
You will also offer advice the marketing team on the most effective ways to communicate their products and services as well as work with them to build communication campaigns and execute on them.
You will be comfortable working within a team, but able to work independently, the candidate should be confident in dealing with data and technology.
What is it like to work here? Please see below and discover more about our benefits
Access to our newly launched Covetrus Advantage - giving you thousands of retail discounts and cash back opportunities
Life Insurance – You can choose your beneficiaries
Company Pension Scheme – Covetrus contribution to all employees is 5%
Cycle To Work Scheme – Enjoy tax free cycling! Save up to 42% on a fantastic range of bikes, plus a huge choice of clothing and accessories
Employee Assistance Program – This is a completely free and confidential service that provides support to our Covetrus employees. It can also provide support to partners and dependents over the age of 16 with family or relationship concerns
Birthday Day Off – We believe everyone should be able to celebrate their special day!
Eye Care Vouchers with Specsavers
Essential Duties & Responsibilities
Works collaboratively with the marketing team to design digital media campaigns aligned with business goals. Works closely with CCBD Regional Lead to ensure campaigns are delivered through effective digital marketing initiatives.
Coordinates the creation of digital content (e.g. website, blogs, press releases and podcasts)
Establish Covetrus web presence and enhance brand awareness. Creates, launches and maintains all social media and website activities which include functionality, data presentation, customer services and marketing programs, promotional and new product launches and training
Maintain a strong online company voice through social media
Manage end-to-end digital projects
Liaise with Marketing, Sales and Product development teams to ensure brand consistency. Works with artistic and technical services to manage website and marketing program execution.
Participate in product and campaign activities as well as subsequent reporting to ensure all marketing activities are measured and given a “Return on Investment” (ROI) score. Monitor relevant KPIs to ensure digital communications continue to be effective.
Suggest and implement direct marketing methods to increase profitability
Stay up-to-date with digital media development and identify and present new and/or more effective technologies suggestions to expand customer penetration
Ensure the Marketing Lead is aware of, and pre-approves all spend related to digital communications.
Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures
Adhering to Company policies, procedures, and directives regarding standards of workplace behaviour in completing job duties and assignments.
Experience Required
Ideally, previous experience in a promotion-led marketing environment within a sales-focused business or agency.
Candidate’s knowledge of E-commerce and FMCG marketing techniques will be of benefit.
Marketing qualifications an advantage
Specialized Knowledge and Skills:
Knowledge of the veterinary and animal healthcare an advantage but not essential. Training and support specific to industry will be provided.
Be fully adept with Microsoft Office programs and website functionality and maintenance ability.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.