Marketing Officer

Salary: £26,400 pro-rata per annum.

Location: Homebased.

Contract/Hours: Permanent, Full-time, 35 hours per week.

Reward: 29 days annual leave PLUS bank holidays, professional qualifications, excellent training and development opportunities, flexible maternity, adoption and paternity packages, up to 7% employer contribution pension, discount portal with your favourite brands. Blue Light card eligibility.

Vulnerable children in the UK need your help

Wherever you work in the Action for Children family, you'll be helping to change the lives of the most vulnerable children in the UK.

Last year, we helped more than 670,000 children and families across the UK. From direct work in communities to national campaigning, we are focused on making sure every child has a safe and happy childhood, and the foundations they need to thrive.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It's the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.

A bit about the role

Action for Children's Fostering (England) service provides a high-quality service for a wide range of children and young people aged 0-18 years. We offer a range of placements including short and long-term placements, solo placements, and sibling group placements, including placements for disabled children and those presenting with multiple needs and challenging behaviour.

How you'll help to create brighter futures

The role of our Marketing and Recruitment officer is to help generate new enquiries from members of the public interested in becoming foster carers, either now or in the future. You'll help to promote fostering by delivering marketing campaigns that carry the right message to our target segments. You'll be joining a dedicated team and will be involved in the development of a full and exciting mix of marketing initiatives.

You will make a difference by:

• Delivering primarily digital marketing campaigns, including content creation, to raise awareness of Fostering across England.
• Creative design, implementation and budget management of social media advertising including Facebook & Instagram.
• Establishing successful e-mail marketing initiative to provide a constant communication programme.
• Implementing a plan to help attract and recruit foster carers for the service.
• Supporting, implementing, and analysing the activities and results to deliver agreed outcomes.
• Creating awareness through cross functional working with internal and external stakeholders.
• General administrative support to Marketing Lead.
• Managing and attending a variety of events (in-person and on-line) representing Action for Children, actively promoting fostering, where applicable.
• Provide departmental cover where required for Support Services (Training Provided).

Let's talk about you

There is always opportunity for development with Action for Children. Our job description for the Young Persons Worker outlines the requirements of the role but the ‘must-haves' are:

• Implementing a plan to help attract and recruit foster carers for the service.
• Delivering marketing campaigns, materials, and activities to raise awareness of Fostering across England. (Full marketing mix).
• Experience of social media advertising, particularly setting up and the management of Facebook & Instagram paid advertising.
• Proven experience working with and using a recognised email marketing platform and creating engaging content.
• Demonstrable creative skills using Photoshop, Indesign, Canva - experience with video editing software would be advantageous.
• Proven ability to initiate online marketing initiatives and track results.
• Supporting, implementing, and analysing the activities and results to deliver agreed outcomes.
• Creating awareness through cross functional working with internal and external stakeholders.
• Managing and attending a variety of events (in-person and on-line) representing Action for Children, actively promoting fostering, where applicable.

We have fostering offices dotted throughout the UK, which you can utilise if required but this role is home-based, however some travel, from time-to-time, may be required.

Good to know

Application Process: There are five sections to complete: Personal Details, CV, Supporting Statement & Information, Equality & Diversity, Submission & Declaration.

Closing Date: 10th February 2023. We may close the vacancy early if we receive a high number of applications.

Contact: Elicia Simmons, Recruitment Partner via email; elicia.simmons@actionforchildren.org.uk

Diversity, equality and inclusion

At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace. We actively encourage applications from Black, Asian & Minority Ethnic and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.

Male staff are under-represented within our Children Service roles. We would like to encourage more male applicants for our Children Service roles.

Don't meet every single requirement?

Studies show that women and Black, Asian & Minority Ethnic people are less likely to apply for a job unless they meet every qualification. So, if you're excited about this role but your experience doesn't align perfectly with the job description, we'd love you to apply anyway. You might just be the perfect person for this role, or another role within the Action for Children family.

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