We have an exciting opportunity for a Performance Marketing Manager to join our Marketing team. The role includes responsibility for managing the paid marketing channel strategies and lead funnel performance, alongside development of tactical performance campaigns for new cars, used cars, fleet, aftersales, eCommerce and direct-to-consumer sales. You'll take leadership in driving customer demand to achieve commercial objectives and performance targets for all channels – B2C and B2B.

Some of the key activities delivered in the role include; production of creative campaign assets including images, copywriting, and videos where appropriate; working with the wider marketing teams, external agencies and Global marketing functions. Developing and executing a testing plan to identify best performing user acquisition tactics from targeting and messaging variants through to creative formats. You'll also collaborate with the Group Customer Experience department to utilise 1st-Party data in marketing campaigns to drive effectiveness where appropriate.

The ideal candidate should have a passion for paid-digital and performance marketing, and a deep understanding of its ever increasing importance in modern communications, experience of working in a data driven marketing environment with high focus on delivering against KPIs, and a proven ability to handle multiple projects simultaneously.

Two brands with a shared home, CUPRA and SEAT are intrinsically linked in a set of core values, but each with its own character, personality and attributes, and address different customer profiles.

In 2022 CUPRA was the fastest-growing volume automotive brand in the UK, and is the newest member of the Volkswagen Group Portfolio. Created in Barcelona just five years ago, with multi-billion investments in engineering and design, our multi-award winning line-up includes the Formentor and BEV Born models.

At Volkswagen we are proud to say we have a unique culture, built on diversity, difference and a determination to succeed that inspires us all. Across our brands and group functions, we are striving to learn from each other, encourage each other and regularly challenge each other to think differently. Our people have a true passion for what they do, a genuine desire to go further for customers and to give their own careers real momentum at the same time.

So what can we offer you? We know people value different things, so along with a competitive salary, car, fuel card and discretionary bonus, we offer a wide range of flexible benefits to suit you and your lifestyle, including hybrid working.

Sound like a challenge? We'd love to hear from you…