The role will support the Senior Digital Programming Executive and Head of Digital Programming in delivering and overseeing social media and digital video output for the Top Gear brand (including but not limited to YouTube, Instagram, Facebook, TikTok, Snapchat, Web and CRM). The role will implement the demands of the brand’s publishing calendar and content slate, and will support commercial, marketing, paid and organic activities for the brand. Successful candidates will also feed into content creation, delivering ideas and briefing editors, internal teams and/or third parties.

• Creation of digital content for Top Gear’s network of branded channels, including YouTube, Instagram, Facebook, Snapchat & TikTok, plus oversight of web & newsletter output
• Supervise digital video content creation ensuring assets align with brand priorities and tone.
• Ensure all activity complies with BBC Studios guidelines and escalation and issue management procedures are adhered to.
• Collaborate with internal teams across marketing, creative, production and press to achieve brand marketing objectives in line with strategy
• Support the development and implementation of brand and commercial strategies, including video monetisation and digital marketing strategies.
• Provide research and analysis to inform strategy and creative
• Ownership for allocated projects, ensuring digital output is aligned to strategy, objectives and KPIs.
• Lead on platform best practice and feedback to relevant stakeholders.
• Work closely with brand and production teams on the delivery and execution of campaigns, contributing to creative ideation
• Oversee community management on social in line with brand tone of voice.
• Support the team across wider digital output including web, newsletters and podcasts.
• Ensure continuous awareness of the digital landscape, delivering ideas for commercial and non-commercial activities as new opportunities arise.
• Analyse digital performance data and derive insights to optimise future asset creation, working closely with the Insights team. Be accountable for performance improvements, optimisation and best practice.
• Oversee publishing calendar and content slate, working closely with commercial team on new deals and implementation of commercial plans, including platform partnerships and advertising deals.
• Line management responsibility for Digital Co-ordinators and editors, including managing work, mentoring and development and ensuring quality of output.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.

The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air

To find out more about Diversity and Inclusion at the BBC, please visit our website.

Band: C
Contract Type: Perm/ Continuing
Location: London TVC

Working Pattern: Hybrid Working (Home-based plus two/three days a week in the office)

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us at resourcing@bbc.co.uk with the job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates

• Flexible/agile working - opportunities across the business. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.
• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certifications.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.